Did you know that the McCafe concept was dreamed up but by a licensee in Australia? Apparently it took 8 years for it to land on US soil. Now in Sydney’s Camperdown a new concept has popped up called “The Corner”. It was only a matter of time before one of the big food retailers was going to try their hand at the “Craft Coffee” business.
The Corner looks like any hip craft coffee joint but with the backing of a giant company. McDonald’s says that they don’t have plans to roll out more of these and instead The Corner serves as a test ground for them. To me it looks like they’ve taken concepts from small coffee shops and also introduced some of the design and food service ideas from Chipotle (previously a major investor). It’s going to be interesting to see what happens in the future with this new concept.
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