Ikea baking?

3 Posted by - April 23, 2011 - Food Culture, Graphics

Leave it to Ikea to come up with a very very unique cookbook!  Knowing that 80% of all baking books look the same, Ikea took their inventive and creative perspective on this project and came up with something that is incredibly visual and unique.  I’ve never seen anything like this.  What’s also fun is trying to figure out by looking at the images what is what.  Comment below and let me know what you think it is.

Client: IKEA, Joel Idén
Agency: Forsman & Bodenfors
Art director: Staffan Lamm, Christoffer Persson
Copywriter: Fredrik Jansson, Anders Hegerfors
Account director: Susanna Fagring
Account manager: Ewa Edlund
Planner: Tobias Nordström
Photographer: Carl Kleiner / Agent Bauer
Retouch: F&B Factory, Henrik Lagerberg
Stylist: Evelina Bratell



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